How to Run a Paid Social Campaign on Facebook


Facebook ads have always been about delivering your message at the right time in front of the right people. A strategy is essential for determining how these will appear, in what order, on which social media platforms, and to whom.


Paid online advertisement on Facebook appears to be one of the quickest ways to boost the reach and visibility of your campaign.


To nail your paid social strategy and set up an impactful social media ad campaign, let us help you walk through what you need to know.




1. Establish YOUR Objectives

Setting a few goals before going live with ads gives you something to assess your success against. Take into account that you can pay per action for conversion-oriented goals (such as sales), but you will spend for impressions for exposure goals (such as traffic and views). Your ad options will be influenced by the decision you make, so decide wisely.


2. Develop Your Target Audience

Your ad's audience can be tailored based on all of the following demographic groups: location, age, gender, languages, interests, behaviors, and connections. You can also further optimize you're trying to target by using custom audiences to retarget people who have previously interacted with your company. Targeting and retargeting help your ads reach the right people.


3. Create a Budget and a Timetable

When you create a budget, keep in mind that this figure represents the largest amount of money you want to invest. You have the option of setting a daily or lifetime budget. Then, if you want to set - up your ad in the future, enter the start and end dates, or choose to make it live instantaneously. At this point, you can also set the name of your ad set, which is useful if you want to distinguish ad sets with various creative or audience lists within the same campaign.


4. Select Your Ad Placements

Advert placement determines where your ad will appear, and with Facebook Ads, you can select which locations your ad will appear in. You can also create ads for Instagram. Facebook suggests using the default placements for the objective you selected, which allows Facebook to optimize placements for you in order to produce the highest possible results at the lowest overall average cost.


5. Define Brand Safety and Cost Controls

The Brand Safety section eliminates any content that would be unsuitable for your ad to appear with. You can, for example, want to control sensitive content and include specific block lists. Particular web pages, videos, and publishers can be excluded from block lists. For cost controls, you can fine-tune your ad bidding strategy and bidding type, as well as include an optional bid control. You can begin by using the default settings if you're new to it.


6. Make your ads

Be creative and original. Tell a story. In the same manner, plan your campaign strategically. Select the images or videos, header, body text, and location of your Facebook ad. Pick your ad format first, then enter your ad's text and media elements. The formats provided will vary depending on the campaign objective you chose at the start of this process.