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5 Tips for Real Estate Agents on Instagram

Instagram has grown to become one of the most popular social media platforms for photo sharing since its initial launch.

As a real estate agent, Instagram allows you to build a distinct brand, generate more leads, and set up a free visual portfolio. Customers, vendors, and other real estate agents can see your listings, better understand your specialties, and stay up to date on upcoming events.

Make the most out of Instagram with these helpful hints.

1. Change From a Personal to a Professional ‘Business’ Account

 An Instagram business account helps to build and post Instagram ads without having to use ad tools of other social media platforms. A professional portrait is an excellent way to demonstrate your reliability to people who do not know you before. You can also include a link to your website or blog, as well as your phone number.

2. Utilize Instagram’s Analytics Tools

You can track impressions and engagement with your posts using Insights, Instagram's free analytics tool. This kind of free analytics tool is advantageous for understanding your followers and how and when they interact with your content. This data will enable you in effectively promoting yourself as a real estate agent and will provide relevant details on how to keep your demographic engaged with your content.

3. Make a Statement by Posting Captivating Content

Instagram is more than just photos. It has a live video feature as well where demonstrate how you prepare a new property for sale, the open house process, and how you conduct post-closing interviews with some of your buyers and sellers. You can also encourage participation by posing questions that can be answered in the comments section. You are not utilizing Instagram to its maximum potential if you only publish photos and videos with no interaction.

4. Use Relevant Hashtags

Hashtags aren't just used to increase engagement; they can also be a great way to show people what you're already posting. Explore which hashtags are widely known in your area and compile a list from which to create posts. Including hashtags for the keywords you're using on your website is also a great idea.

5. Maintain a Consistent Posting Schedule

It's also absolutely essential to stick to a consistent posting schedule. Plan your content for a week at a time, and then schedule your posts. To add, posting without a sales pitch is the quickest way to get people to look at your profile and drive engagement and discussion.


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