Looking for a fresh approach, Habitat for Humanity of NW Metro Atlanta, a nonprofit organization, searched for a sports-minded approach to their social media brand.
We implemented a strategy that focused on consistency and variety — posting at least one piece of photo or video content per day. We also wanted to focus on Facebook posting, where the organization had the most significant following and most brand-specific audience.
● Increased Facebook post reach by 25% in the first month of new content strategy direction.
● Raised an organization-record amount in donations on the #GivingTuesday campaign.
● Despite global pandemic hindering fresh content opportunities, continued posting daily with made-from-home or repurposed content.
● Forged new digital partnerships with a stronger social presence.